The wording of the term notwithstanding, business intelligence can prove just as valuable of an asset for an organization’s technology practitioners as in the profit centers that have traditionally relied on it the most. That’s the pitch that helped Numerify Inc. raise $37.5 million in a third round of funding announced this morning that will sponsor the growth of its namesake analytics service.

The startup borrows a page from the playbook of its business-oriented peers to provide a sleek cloud-based environment for visualizing the work that goes into supporting a large enterprise’s everyday operations. The head of the networking team could use the service to track how many configured changes have been implemented in a given period, while their peer down the hall in the storage department is able to do the same with their own metrics.

That includes not only updates but also dependencies among different workloads and various operational incidents such as outages, which Numerify displays through a mobile-optimized dashboard that administrators can check even if a hardware failure happens when they’re away from their stations. Their superiors, meanwhile, can put the same data into their own reports to see the revenue impact of that failure.

Numerify also extends that focus on the business aspect of infrastructure operations to the help desk, which is where the average technology practitioner has the most interaction with their peers on the other side of the corporate divide. The service aggregates data about an organization’s ticket backlog, average response times and other statistics into a centralized dashboard that promises to help support managers identify areas for improvement.

The startup’s value proposition has apparently struck a chord with CIOs, who sent its bookings up triple digits in the past year. The new funding from Tenaya Capital, Silicon Valley Bank, the Four Rivers Group and existing investors is meant to help increase that momentum even further and support Numerify’s aggressive hiring effort, which saw its headcount double in the same 12-month period.

Image via Numerify