Software-as-a-Service (SaaS) workplace training startup Grovo, Inc. has raised $40 million Series C in a round led by Accel Partners that included Costanoa Venture Capital, SoftTech VC, Greg Waldorf, and Vayner Capital.

Founded in 2010, Grovo describes itself as “reinventing learning for the modern workforce” with a next-generation learning solution that combines technology, engaging microlearning content, and hands-on advisory support to deliver a better way to learn at work.

The company’s training products cover the full range of enterprise training, from onboarding to leadership management, and claims to be able to teach “everything today’s employees need on a platform that learners and trainers love.”

Grovo unites four key product areas to deliver its learning outcomes: a “beautiful” training platform, engaging 90-second video lessons, integrations that link Grovo with the full human capital management technology stack, and an advisory service that aligns learning strategy to business goals.

They claim that this all-in-one solution empowers employees to make a lasting impact on their organizations through a curated curriculum that helps them quickly master everything from cloud applications to management techniques.

Grovo has delivered more than 9 million learning moments at organizations in over 190 countries, and has seen annual recurring revenue grow 400 percent over the past 12 months.

Recent clients to join Grovo’s portfolio include WeWork, The Wyndham Hotel Group, and the National Basketball Association, who join existing clients including Atlassian, Capital One, Chevron, the Kansas City Chiefs, Pernod Ricard, and DDB Worldwide.

“Grovo has created a highly scalable business model that integrates learning technology, groundbreaking video content, and best-in-class service to address the talent needs of today’s organizations,” Accel Partner Sameer Gandhi said in a statement sent to SiliconANGLE. “We think Grovo is well positioned to continue to capitalize on the large growth opportunities in the $130 billion corporate training space.”

New age learning

Workplace learning isn’t a subject you see discussed much outside of the industry itself, but it is a market that is potentially ripe for disruption, and applying the same SaaS methodology to it that works so well in other industries makes a lot of sense.

Grovo has an impressive client list and seems well placed to deliver.

Including the new round, Grovo has raised $62.02 million to-date.

The company said it would use the new funds to expand its core product offering and secure its position as the leader in workplace learning innovation, including the expansion of its New York City headquarters and the hiring of key executives.

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