Can ‘Coopetition’ keep Ford ahead of the curve? | #FordInnovation
Coopetition is Silicon Valley lingo for the balance achieved by competing companies who cooperate to help one another innovate, perform and sell more.
This break from the old “don’t ask, don’t tell” model to a more open and communicative relationship between competitors is working quite nicely for Ford Motor Co., according to the company’s VP of Research and Advanced Engineering Dr. Ken Washington.
“Here we have to learn how to leverage others. We have to learn how to smartly partner. We have to learn how to ride the technology wave,” Washington told Jeff Frick, cohost of theCUBE, from the SiliconANGLE Media team.
The future of connectivity
Ford is focusing heavily on Internet connectivity in its vehicles, said Washington. The company’s SYNC Connect offering allows users to remote control many of their car’s functions through their smartphones. “You can interact with your car, because it’s a secure device on the Internet,” he explained.
Automation is also a huge area of research and development for Ford, according to Washington. Ford is exploring different stages of automation with varying user input up to level four, which takes the driver entirely out of the loop. Washington acknowledged the safety concerns some have about full automation and said that Ford would put safety first, which is why these developments may take longer to hit the market.
Watch the full interview below, and be sure to check out more of SiliconANGLE and theCUBE’s coverage of Ford Innovation Day 2016.
Photo by SiliconANGLE
Since you’re here …
… We’d like to tell you about our mission and how you can help us fulfill it. SiliconANGLE Media Inc.’s business model is based on the intrinsic value of the content, not advertising. Unlike many online publications, we don’t have a paywall or run banner advertising, because we want to keep our journalism open, without influence or the need to chase traffic.The journalism, reporting and commentary on SiliconANGLE — along with live, unscripted video from our Silicon Valley studio and globe-trotting video teams at theCUBE — take a lot of hard work, time and money. Keeping the quality high requires the support of sponsors who are aligned with our vision of ad-free journalism content.
If you like the reporting, video interviews and other ad-free content here, please take a moment to check out a sample of the video content supported by our sponsors, tweet your support, and keep coming back to SiliconANGLE.