The space for work productivity tools has filled up with a lot of platforms geared toward helping HR comply with rules and keep records.

But there’s not many for helping mold better employees, according to Srinivas Krishnamurti, cofounder and CEO of Zugata, In., a four-month-old startup offering performance review technology. Rather than giving bosses more means to police and penalize slacking employees, Zugata seeks to help employees maximize their potential and grow into valued assets for their employers.

Krishnamurti told John Furrier, cohost of theCUBE, from the SiliconANGLE Media team, that Zugata could nip problems in the bud before they result in termination. “For the weaknesses you have, we’re able to recommend mentors for you within the company who have that particular skill as their top strength,” he said.

From once a year to year-round

Krishnamurti said that the traditional once-a-year performance review simply cannot keep the pace with businesses today. Zugata will make constant continuous feedback possible using data collection on employees’ on-duty activities. This will help employees gauge performance, not to play Big Brother, but to identify where employees need more training and what other departments they might be a good fit for.

The tool makes providing feedback for fellow employees and supervisors much simpler than attending mandatory meetings or filing reports, Krishnamurti added. “I can give feedback in 60 seconds while waiting for my coffee,” he said.

Watch the full interview below, and be sure to check out more of SiliconANGLE and theCUBE’s on-site event coverage.

Photo by SiliconANGLE