You can expect to see more Live Video content on your Facebook News Feed following the company’s latest move which will mean the videos appear higher in News Feeds as those videos are actually happening. The move, Facebook says, is due to popular demand – people apparently spend three times more time watching a live video than they do watching one that’s no longer live.

Posts that you see on Facebook appear in your News Feed because of a prioritizing algorithm – meaning what you’re looking at could be old news. This is obviously a little problem with live content as by the time it comes to you it’s very likely not happening, but has already happened. This kind of takes the excitement out of live. Facebook’s algorithm will now send that content to the top of the feed, further making Facebook the place to go for your live news broadcasts.

In a blog post Facebook said, “Now that more and more people are watching Live Videos, we are considering Live Videos as a new content type – different from normal videos – and learning how to rank them for people in News Feed.”

It seems Facebook believes that soon live streaming will be a huge part of what we see in our daily news feeds, perhaps getting ready to take on other live streaming services such as Twitter’s Periscope (the big hitter in the live streaming game with around 2 million daily active users). Facebook CEO Mark Zuckerberg has said he is “obsessed” with live streaming, while Ted Zagat, Facebook’s head of ad product, said in 2015 that Facebook “will be mostly video” in a couple of years.

Photo credit: Facebook