Smart garment maker Sensoria, Inc. announced a partnership with MYZONE Worldwide Ltd., a company that specializes in a wearable training partner that rewards users for efforts.

Inspired by the success of Sensoria’s smart sports bra and t-shirt, MYZONE saw the sensor-riddled fabric as an opportunity to expand its own reach in the smart garment market. The partnership will see the launch of two new products; the MYZONE Powered by Sensoria T-Shirt and the MYZONE Powered by Sensoria Sports Bra.

The new sports bra can connect to the MYZONE heart rate monitor to give consumers an alternative way of monitoring their heart rate than using a traditional chest strap monitoring device. The heart rate data is then sent to the MYZONE app where users can easily see their post-workout stats.

“Sensoria’s smart sports bra and t-shirt, with embedded heart rate electrodes and moisture wicking fabric, is the most comfortable choice for fitness enthusiasts looking for smart, and cool looking training gear. We are thrilled to partner with MYZONE so we can enable a seamless training experience for cardio fitness enthusiasts,” said Davide Vigano, CEO and co-founder of Sensoria. “We’re working with MYZONE to increase convenience, color, style, precision and comfort for athletes across all levels and activities.”

MYZONE’s custom Bluetooth and ANT+ heart rate monitor is snapped directly on the bra and snaps back off when it’s no longer needed. For the t-shirt, the strap-free heart rate monitor is embedded directly into the shirt which allows for a more comfortable workout.

As the monitor is closer to the skin, the companies are confident that it will be able to take more accurate readings of vital signs such as the user’s heart rate.

Sports bras with medium to high support are in the final phase of development and for men, a short sleeved shirt is in the works. All these will be soon made available to consumers in the U.S., Canada, Australia, and the U.K.

Feature image via Sensoria