The venture capital community appears to have developed quite an interest in stream processing startups as of late. Just days after Israel’s Alooma Ltd. secured financing to help organizations pipe new data into their business intelligence environments in real-time, Striim Inc. has announced the completion of a $10 million investment that will go towards widening the adoption of its rivaling platform.

The outfit hopes to set itself apart from its recently funded peer and the numerous other data migration vendors out there with homegrown analytics functionality that provides the ability to manipulate records during transit. A user can have Striim’s software isolate anomalous metrics in a stream, check for similarities with the other information that is being ingested by their organization and then try to connect the dots all without so much as delaying the loading process. The startup says that its customers thus gain the ability to respond to important operational developments while there’s still time to sway the outcome.

The functionality should be particularity appealing in fast-paced areas such as online advertising and fraud detection, where even a few minutes’ delay has the potential to make a multi-million dollar difference. Striim is also pitching its platform to organizations with a lot of physical infrastructure that rely on data from remote sensory equipment to keep track of their assets. Being able to detect when, say, an electric substation is about to malfunction and address the problem before the power supply is cut can save a utility just as much money as stopping a scammer in time does for a bank. 

Organizations wishing to achieve such fast response times until now had little choice but to use one of the complex stream processing frameworks available in the open-source ecosystem, which can take a significant amount of effort to deploy.  Worse, they also require highly specialized talent to operate that isn’t easy nor cheap to recruit. Striim, in contrast, says that its software enables to business intelligence professionals to perform real-time analysis using the same structured query syntax they use in their day-to-day work. The startup’s will spend today’s funding in bolstering the capabilities of its platform to make the pitch even more attractive.

Some of the new $10 million will also go towards stepping up its customer acquisition efforts in Europe. The entirety of the cash infusion came from Atlantic Bridge Capital, a multinational investment firm that specializes in financing the expansion efforts of ambitious technology companies.

Image via Geralt