Mobile live streaming service Kamcord, Inc. has raised $10 million Series C in a round led by Time Warner that included existing investors Tencent, TransLink Capital, XG Ventures, Plug & Play Ventures and Wargaming.

According to reports, the round was raised at a valuation of “more than $100 million.”

Founded in 2012 as a way for users to record activities on the mobile phone screens, Kamcord now focuses on live streaming from mobile devices, sort of Twitch for mobiles.

The company originally focused on streaming games from mobile devices, but has recently expanded to allow users to stream anything from their phones, although that hasn’t changed the fact that it’s most popular users are gamers.

Making the company perhaps more interesting is that it also allows its creators to be paid via the purchase of virtual goods from fans, with Kamcord itself taking a slice of every purchase.

Broadcasts of “Kamcorders” can be watched on a computer or via its Android and iOS apps, however due to limitations in the operating system users are currently unable to stream content from iOS devices, and streaming is only supported on Android devices running 5.0 Lollipop or later.

Interesting pitch

Kamcord has an interesting pitch as it is trying to attract users who would otherwise be not confident enough to use Periscope or Facebook Live, while at the same stage also courting popular YouTube gamers as well.

Co-founder Aditya Rathnamxplained the concept to Variety:

Rathnam argued that Kamcord could help give people a voice who wouldn’t broadcast on Periscope or Facebook Live. Those competing services are often hampered by the fact that many people simply don’t know what to say once they’re on camera. “They are just not going to create compelling content,” he said.

The market is also different to that pitched by Twitch, a service that allows users to stream games from their PC and gaming console, in that the sorts of games played by Kamcord users tend to be more casual games, such as Clash of Clans and similar.

Given their figures so far their approach seems to be working well for them.

Including the new round, Kamcord has raised $37.27 million to date.

The company said it would use the new funding to expand into Europe and South East Asia.

Image credit: Kamcord/ screenshot