Social media app Snapchat has released a new update that has completely revamped its Stories and Discover tabs to make it easier for publishers to get their content seen by users.

The new design has done away with the old publisher logos and replaced them with thumbnails of current images and text snippets that have been recently shared by those channels. This puts publisher content front and center when users are browsing through the app, making it easier for those channels to snag new fans.

Even better, Snapchat now allows users to tap and hold on individual publishers to subscribe to those channels, ensuring that their content appears under the Recent Stories section.

Originally popularized as a somewhat risque app used for sharing self-destructing pictures, Snapchat has become an incredibly popular messaging and social sharing platform. According to a recent report by Bloomberg, analysts estimate that Snapchat currently boasts a user base of roughly 130 million users per day, which is supposedly a larger user base than that of Twitter.

This has made Snapchat an attractive channel for advertising, particularly for companies interested in targeting a younger demographic, and the new updates to the app’s UI will make it even easier for advertisers to engage those potential customers.

“With the product change, it takes things to the next level in really allowing us to showcase a little bit of a teaser of the look and feel of what’s to come in that edition,” Oren Katzeff, head of programming at Tastemade, said of the new design to Adweek.

“Everything [up until now] has been behind a wall—you have to press the logo to then get taken to the experience. What’s exciting about the redesign is that it allows you to take some of the content that’s performed well and showcase it more.”

Photo by AdamPrzezdziek