Microsoft doesn’t want you to use Google Chrome because apparently it’s bad for your battery, and in turn your well-being; Microsoft wants you to use its own browser, Edge. Edge is good, says Microsoft. Chrome is bad, says Microsoft.

Google Chrome is quite notorious for sucking your device battery juice, in spite of Google’s promise to fix this issue. Microsoft doesn’t want you to forget this, and in June this year Redmond posted a blog featuring homemade indisputable proof that its own Edge browser could literally save you hours of battery life when browsing or streaming video.

The evidence is always a little sketchy when the tests are performed by the victors, but Google didn’t respond. One of the other losers did, however, Opera, claiming that Edge wasn’t quite as assailable as Microsoft had made it out to be.

There’s a good chance you might have missed this Battle of the Browsers, so Microsoft has just taken steps to make sure you never forget that Chrome is a big eater. It’s been reported by Windows 10 users that a notification has sometimes [I’m using Windows 10 and haven’t seen it yet] been appearing since July, telling users:

“Chrome is draining your battery faster. Switch to Microsoft Edge for up to 36 percent more browsing time.”

A spokesperson talked to The Verge about the issue, explaining. “These Windows Tips notifications were created to provide people with quick, easy information that can help them enhance their Windows 10 experience, including information that can help users extend battery life.”

The Tips, said Microsoft, can easily be disabled in the notification settings. After the fall-out of Microsoft pushing its customers to take certain actions concerning Windows the company may have to tread lightly these days. As we have seen with Microsoft’s sometimes aggressive tactics in trying to compel people to upgrade to Windows 10 pushing customers can often just, well, pi$$ them off.

Edge still has a small market share compared to the behemoth Chrome, although Internet Explorer still holds some sway. Microsoft is hoping the future is Edge, and the browser has been receiving plaudits in spite of many believing that “Chrome is still King”. Perhaps it is, but it’s also a greedy king.

Photo credit: Andy Armstrong via Flickr