Iguazio today is introducing what it calls a data platform-as-a-service, with an aim to untangle the mess of technologies that has hampered Big Data projects in large companies.

The Israeli company’s Enterprise Data Cloud is essentially a software orchestra conductor that consolidates data into a repository and makes it available to many applications as files, messages, streams and other forms. Iguazio says that eliminates silos of data that are tough to access and expensive to run.

Using what the company calls data containers, Iguazio’s system allows the data to be stored only once and then accessed through application programming interfaces in the form each application needs. It’s intended to be used both in corporate data centers and in hybrid private-public cloud setups.

The company unveiled plans for the product in June. Today, it’s previewing the product at the Strata+Hadoop World conference in New York. It will demonstrate an Internet of Things (IoT) application using radio-controlled cars.

Currently, corporate data has to traverse complex pipelines and it must work on multiple layers of a “stack,” such as file systems, an array of databases, applications and devices, and more. That slows down access to the data, Iguazio cofounder and Chief Technology Officer Yaron Haviv said in an interview.

“Today’s data platforms are expensive and time-consuming,” said cofounder and Chief Executive Asaf Somekh. He claims Iguazio’s product, which can be bought as software to run on a company’s own servers or integrated into an appliance (above), is 10 to 100 times faster than alternatives.

The approach is promising, according to some analysts. “The Iguaz.io team has designed a whole new, purpose-built storage stack that can store and serve the same master data in multiple formats … to multiple different kinds of big data applications,” Mike Matchett, senior analyst with the analyst group Taneja Group Inc., said in a blog post. “This promises to obliterate the current spaghetti data flows with many moving parts, numerous transformation and copy steps, and Frankenstein architectures required to currently stitch together increasingly complex big data workflows.”

Some companies, including unnamed banks, cloud-based services companies and companies deploying IoT applications, are already using an early version of the product, which will be released in full in the second quarter of next year.

Iguazio, which employs about 50 people, has raised $15 million in venture funding from Magma Ventures, Jerusalem Venture Partners and a few strategic partners.

The company will appear at 2:30 p.m. Wednesday on theCUBE, owned by the same company as SiliconANGLE, at this week’s BigDataNYC conference in New York. Haviv also spoke to theCUBE at the Spark Summit in San Francisco in June:

Images from Iguazio