The app that goes by the name of “TV” could be very useful in helping you sort through and organize the huge amount of content available on Apple TV.

Apple Inc. Chief Executive Tim Cook has called it a game-changer. Even though Cook says the future of TV is apps, Apple’s new TV app won’t include two of the biggest content providers in the business of streaming: Netflix Inc. and Amazon.com Inc.

At Apple’s event this week Cook said, ”It will completely change how you watch TV with your Apple TV as well as your iPhone and iPad … a unified TV experience that’s one place to access all of your TV shows and movies, one place to discover great new content to watch.”

There is no love lost with Amazon as its streaming service, Amazon Video, was never on Apple TV, and Amazon mysteriously banned Apple TV from its website back in 2015. The absence of Netflix is more confounding as it and Apple have had good relations in the past.

Apple said nothing about the absence of the world’s streaming king, but a Netflix spokesperson was quoted as saying, “I can confirm we are not participating and evaluating the opportunity.”

The app itself is designed to help you sift through content and tailor content for you, but as some critics have said, the likelihood that content is on Amazon or Netflix renders the Apple TV app not very useful. The app will allow you to stream news and sports, but all other services will require you to join and login.

Apple TV may have ambitions of becoming the go-to place for TV, but when shows such as Netflix’s Narcos and Black Mirror are absent, as well as upcoming films from Disney, Marvel, Lucas film and Pixar, it’s hard to see how people will be enamored with the new app. It might well help with clutter, but rest assured no cords will be getting cut.

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