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Data-driven operations drive sales, engagement trends
One of the main initiatives that Oracle marketing has been working on recently is establishing one cohesive customer experience within their Cloud platform . The goal is to enable organizations to engage effectively with their own customers, according to Jennifer Renaud (pictured), global marketing lead / chief marketing officer, Oracle Marketing Cloud, at Oracle Corp.
Renaud spoke of rereading the 1996 book “The One to One Future: Building Relationships One Customer at a Time.” One of its main messages deals with customer relationship management: Every customer touchpoint should have a message. For example, if the last client conversation was around services, then the next marketing message should also entail services, she explained.
Renaud recently joined John Furrier (@furrier) and Peter Burris (@plburris), co-hosts of theCUBE, SiliconANGLE Media’s mobile live streaming studio, during the Oracle Modern Marketing Experience in Las Vegas, Nevada. (* Disclosure below.)
In addition to the role of data for Oracle’s marketing, they also discussed sales lead generation with the Oracle Eloqua platform.
Better data leads to better services
Renaud explained that Oracle’s ability to connect data points gives it a unique ability to expand the customer experience. By using Oracle Data Management Platform, plus a connection to third-party data, Oracle can learn more about potential customers.
Renaud said she always wants more data and is looking forward to the revolution of the Internet of Things and its implications for marketers.
“I would love to be marketing to people in space and time. I want to know where you are and what you’re doing,” said Renaud. She believes that more data makes conversations with businesses especially relevant and tailored to what services they need from Oracle.
Watch the complete video interview below, and be sure to check out more of SiliconANGLE’s and theCUBE’s independent editorial coverage of Oracle’s Modern Marketing Experience. (* Disclosure: TheCUBE is a paid media partner at Oracle’s Modern Marketing Experience. The conference sponsor, Oracle, does not have editorial oversight of content on theCUBE or SiliconANGLE.)
Photo: SiliconANGLE
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