APPS
APPS
APPS
Accenture doubles down on connected devices with Intrepid acquisition
Harnessing the countless connected devices that are expected to come online in coming years will pose a major technical challenge to enterprises. For Accenture plc, this represents an equally large consulting opportunity.
The professional services giant stepped up its efforts to monetize the connected universe today by acquiring Intrepid LLC, a Boston-based digital agency that makes software for wireless devices. Its services cover all the major aspects of modern app development, from market research to designing the user interface. The firm’s broad focus was no doubt a major consideration for Accenture, which operates a one-stop-shop business model when it comes to technology consulting.
But the main reason why the company decided to swoop in lies with how Intrepid applies its know-how. The agency helps corporate clients develop a wide range of projects, from standalone mobile services to companion apps for connected devices and software that runs directly on those devices.
Intrepid’s website features more than a dozen case studies. One highlights a collaboration with semiconductor maker Silicon Labs Inc. that saw the agency develop software to support the Bluetooth capabilities of an embedded chip. Another page, meanwhile, offers details on how it helped Procter & Gamble Co. create a management app for the Febreze Home device family.
Demand for app development services is only set to increase as the connected universe continues its rapid growth. In a recent report, Gartner Inc. predicted that the number of Internet-enabled endpoints will pass 20 billion by the end of the decade.
Intrepid’s 150-person team will continue operating as part of Accenture’s digital services division. For the consulting giant, the deal marks the latest in a series of aggressive moves to expand its technology reach. Accenture previously acquired two cybersecurity divisions from VeriSign Inc. to help organizations better protect themselves from hacking.
Other players are also using acquisitions to get ahead in the professional services market. IBM Corp., for example, last year bought three creative agencies over the course of just one week to bolster its Interactive Experience Group.
Image: Intrepid
Since you’re here …
… We’d like to tell you about our mission and how you can help us fulfill it. SiliconANGLE Media Inc.’s business model is based on the intrinsic value of the content, not advertising. Unlike many online publications, we don’t have a paywall or run banner advertising, because we want to keep our journalism open, without influence or the need to chase traffic.The journalism, reporting and commentary on SiliconANGLE — along with live, unscripted video from our Silicon Valley studio and globe-trotting video teams at theCUBE — take a lot of hard work, time and money. Keeping the quality high requires the support of sponsors who are aligned with our vision of ad-free journalism content.
If you like the reporting, video interviews and other ad-free content here, please take a moment to check out a sample of the video content supported by our sponsors, tweet your support, and keep coming back to SiliconANGLE.
