Today’s string of announcements from AWS re:Invent focused on new cloud tools for writing and debugging code and the migration of Echo‘s artificial intelligence technology into business products. But underlying his keynote presentation, Amazon Web Services Inc. Vice President and Chief Technical Officer Werner Vogels had a more significant message: Amazon is taking a broader view of the entire information technology ecosystem, and it is building an impressive lead over the biggest players in the technology industry.

“They are becoming the lever, the catalyst for [information technology] transformation,” said John Furrier (@furrier, pictured, right), co-host of theCUBE. “IT and Amazon have come together in a massive collision and there’s going to be carnage.”

Furrier made his comments during the kickoff discussion as part of theCUBE, SiliconANGLE Media’s mobile livestreaming studio, during the third day of the AWS re:Invent conference Thursday. He was joined by co-host Stu Miniman (@stu, pictured, left), and they discussed Amazon’s innovative approach to enterprise computing, the competitive race for cloud market share, and the diversity of AWS-related announcements this week.

Architecture for the future

AWS Cloud9, the cloud tool launched today, gives developers the ability to debug Lambda functions for serverless computing. This move by AWS exemplifies its approach to building new versions of the enterprise in the digital world.

“This is not an infrastructure show; it’s not product-centric,” Miniman said. “It’s about a mindset and how to build things. Here’s how you architect the future.”

This week’s announcements by AWS highlight the highly competitive race for dominance in the cloud computing market. AWS currently occupies the top position, with a share as high as 47 percent based on published reports. Recent studies show that AWS has been expanding its market share upward despite heated competition from Microsoft, Google and Alibaba.

“They are enabling ways to solve problems that have never been solved before,” Furrier said. “Amazon has the right formula. If they keep this up, Microsoft and Google are not going to be able to catch them.”

AWS is clearly moving to a more diverse model inside the IT ecosystem, where its influence can be felt not just in infrastructure, but managed services as well. Among the many announcements coming out of Las Vegas this week, there was support for Kubernetes, a serverless version of Amazon Aurora, a new graph database called Neptune, and numerous tools for machine learning and :internet of things” device security.

In conversation recently with a fellow analyst at VMworld a few months ago, Miniman described how this individual characterized the growing gap between Amazon and the rest of the industry. “He said that VMware is moving at the speed of the CIO, and Amazon is moving way faster,” Miniman concluded.

Watch the complete video interview below, and be sure to check out more of SiliconANGLE’s and theCUBE’s coverage of AWS re:Invent.

Photo: SiliconANGLE