As enterprises around the world charge toward adoption of cloud computing, many regions are limited in their abilities to remain competitive with a lack of infrastructure and accessible technologies. To address these issues and extend the opportunity to innovate to businesses everywhere, Hewlett Packard Enterprise Co. created Cloud28+, a global cloud services marketplace and community that connects service providers, independent software vendors, distributors and enterprises working to eliminates roadblocks to cloud adoption.

“We enable the cloud partners to get known on the market, publish all their services, build and consume also. … We are not a marketplace where people go and leave,” said Xavier Poisson (pictured, right), vice president of Cloud28+ and worldwide service providers business at Hewlett Packard Enterprise Co.

In conjunction with partners like Eugene Viskovic (pictured, left), chief business officer at the multinational telecommunication company VEON Ltd, Cloud28+ is offering simplified cloud support opportunities worldwide.

Poisson and Viskovic spoke with Dave Vellante (@dvellante) and Peter Burris (@plburris), co-hosts of theCUBE, SiliconANGLE Media’s mobile livestreaming studio, during the HPE Discover EU event in Madrid, Spain. They discussed the access issues Cloud28+ is working to solve and how partners like VEON are working with them to achieve customer cloud adoption. (* Disclosure below.)

Providing cloud access for all

Cloud28+ has expanded rapidly over the past year, now offering 24,000 cloud services and connecting customers with solution providers in 60 countries. The company not only enables businesses to determine their best partner match based on a variety of workload, regulatory and geographic requirements but also supports customers in digital marketing efforts, according to Poisson.

“We have been increasing the value on the market of many of our partners with social media … because now we have so many offerings that we can target campaigns for our partners in specific geographies and generate a lot of leads on the market,” Poisson said.

As a Cloud28+ partner, VEON helps customers in countries like Kazakhstan, Tajikistan, Russia, Romania and Georgia to organize telco services through optimized infrastructure and management. “It’s the seventh largest mobile operator in the world. … We are dealing with more than 10 percent of the total population of the globe, 235 million customers,” Viskovic said.

Most of VEON’s customers have not yet shifted to an outsourced infrastructure model, so the company works to update customers while battling unique regional regulatory constraints that require individual cloud platforms for each country. “We want to be the single provider within this region, operating across different market segments. … We’re covering multinational accounts … and have a set of value propositions we can offer across every single one of our countries,” Viskovic stated.

VEON addresses specific markets and requires ready-to-deploy solutions that can be industrialized in different countries. Its partnership with Cloud28+ enables the company to work locally and find the niche customers its service addresses. The availability of this custom solution is especially important for businesses facing challenges of multiple time zones or difficult terrain, issues common to VEON customers.

“[When a] customer … wants to do backup as a service, disaster recovery as a service, compute, storage as a service or security as a service … Veon is there on very qualified hardware of HP,” Poisson said.

As Cloud28+ and its partners continue to offer businesses solutions for reducing operating costs without sacrificing quality, the company is looking at new ways to help its customers expand and thrive, Poisson explained. “I want to be able to address … the marketing department, how we can help them to understand the behavior of a consumer by using our data. … If we take that and put it at the disposal of this partner in every single country, we will speed them up on the market,” Poisson concluded.

Watch the complete video interview below, and be sure to check out more of SiliconANGLE’s and theCUBE’s coverage of the HPE Discover EU event. (* Disclosure: TheCUBE is a paid media partner for the HPE Discover EU event. Neither Hewlett Packard Enterprise Co., the event sponsor, nor other sponsors have editorial control over content on theCUBE or SiliconANGLE.)

Photo: SiliconANGLE