Hot on the heels of launching a collaboration with Google LLC to provide a better experience for joint customers, Dropbox Inc. today announced another significant cloud partnership that should help further raise the appeal of its platform.

The cloud storage provider will team up with Salesforce.com Inc. to let users of Dropbox’s services access their files more easily. Initially, the partnership is set to prioritize three offerings in particular.

The first two are Salesforce’s Marketing Cloud and the more specialized Commerce Cloud, a set of services aimed at enabling online retailers to better manage their operations. Dropbox will expand upon the file access options provided in its existing Salesforce extension by introducing support for customizable folders with “two-way workflows.” They aim to provide what the companies are referring to as a digital asset engagement solution directly within the native interface.

Thanks to the integration, workers will gain the ability to set up a Dropbox folder featuring their firm’s branding and sync its contents to Salesforce. A retailer, for example, could use the feature to make graphic assets available to franchisees directly within Commerce Cloud. Workers with access to shared folders receive a notification whenever files are added or changed.

The other focus of the partnership is Salesforce’s Quip word processing tool. Dropbox will let users pull images and other assets stored on its platform directly into the service. At the same time, customers will also receive the option to work with Quip documents in Dropbox. Dropbox plans to add the same kind of integrations for the document editing services in G Suite as part of the collaboration with Google it announced last week.

The two alliances underscore just how big a role partnerships play in the file-sharing provider’s strategy. Dropbox is adding integration with Quip and G Suite’s Google Docs despite the fact that they both compete with Paper, its built-in document editing services.

The new Salesforce integrations are expected to begin rolling out in the second half of 2018. Against the backdrop of the joint development effort, the partnership is set to see the two cloud giants grow their use of each other’s services.

Image: Dropbox