Tech industry analysts are usually not overly impressed by numbers, but when Veeam Software Inc.’s company executives offered a few relevant statistics at the opening of the VeeamON event this week in Chicago, a couple of metrics piqued interest.

“For me, the number that jumped out is they have over 300,000 customers,” said Stu Miniman (@stu, pictured, right), co-host of theCUBE, SiliconANGLE Media’s mobile livestreaming studio. Miniman pointed out that the firm is also adding 133 new customers per day or 10,000 per quarter. “This whole backup secondary storage market is one of the hottest areas. There’s a lot of money and a lot of growth.”

Miniman was joined at the conference by co-host Dave Vellante (@dvellante, pictured, left), and they discussed the value of Veeam’s growing partner network, recent success in attracting talent, and rising executive-level interest in data protection. (* Disclosure below.)

Channel partners offer value

In addition to customer growth, Veeam is also benefiting from an expanding partner network. Veeam now has 55,000 channel partners in its global ecosystem, including Cisco Systems Inc., NetApp Inc. and Hewlett Packard Enterprise Co.

“My sources tell me that it’s many tens of millions of dollars, so this is on its way to a $100-million partnership,” said Vellante, discussing Veeam’s ties with HPE. “It’s a company moving beyond being a small business into being at the core of the enterprise. They’re punching above their weight as they always have, and it’s a playbook that Veeam has used very successfully.”

TheCUBE hosts also took note that some of their colleagues have recently left positions at analyst firms and joined the Veeam bandwagon. “We’ve seen a lot of jumps recently from the analyst side,” Miniman said. “Veeam is doing a real good job of attracting talent.”

Numbers that highlight Veeam’s potential in the total addressable market are also gaining notice, fueled by enterprise interest in protecting vital company assets. “Data protection and orchestration are moving up the list on the level of [C-suite] concern,” Vellante said. “Their TAM is much bigger than just a couple of billion in pure backup. It’s in the $20 billion to$30 billion range now.”

Watch the complete video interview below, and be sure to check out more of SiliconANGLE’s and theCUBE’s coverage of the VeeamOn event. (* Disclosure: TheCUBE is a paid media partner for VeeamOn 2018. Neither Veeam Software Inc., the event sponsor, nor other sponsors have editorial control over content on theCUBE or SiliconANGLE.)

Photo: SiliconANGLE