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The obvious perks of automated checkout for the world’s largest cosmetics franchise
Transforming a retail business is more than providing virtual points of sale and opening products to online purchases. Physical stores are also undergoing major changes, as automation revolutionizes the check-out process.
“Before digital transformation we lost sales because [of] … long [checkout] lines,” said Fernando Almeida (pictured), head of infrastructure datacenter at Grupo Boticário, a large perfume and cosmetics company in Latin America. But after Almeida worked with providers like Dell Technologies Inc. and its now majority-owned VMware Inc. to automate sales and increase business, there was an immediate “difference between a store with a cashier and a store without a cashier.”
Almeida spoke with Lisa Martin (@LuccaZara), host of theCUBE, SiliconANGLE Media’s mobile livestreaming studio, and guest host Keith Townsend (@CTOAdvisor), principal at The CTO Advisor, during the Dell Technologies World event in Las Vegas. They discussed Grupo Boticário’s use of Dell EMC’s technology to transform the company’s retail sales operations.
Slow checkout lines lead to sales loss
Grupo Boticário is comprised of five product lines — O Boticário, quem disse, berenice?, The Beauty Box, Eudora, and its newest acquisition Vult Cosmética — making the company the largest cosmetic franchise in the world, according to Almeida. To address sales loss due to customer frustration with slow checkout, the chain converted to all-flash storage arrays in 2017 and have made digital transformation a priority for 2018.
As head of the infrastructure data center, Almeida has been working with Dell EMC, incorporating VxRail hyperconverged infrastructure, Isilon hybrid scale-out NAS, and AirWatch mobile device, application and data security and management software to increase store efficiency and provide seamless service to customers.
The new technology is bringing results, with a 20 to 25 percent rise in productivity and 15 percent increase in sales, according to Almeida. “It’s really good for us. I think this is a big change for us and a big project when we talk about IT transformation,” he stated.
Watch the complete video interview below, and be sure to check out more of SiliconANGLE’s and theCUBE’s coverage of the Dell Technologies World 2018 event.
Photo: SiliconANGLE
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