Reltio Inc., a startup working to bring a more centralized approach to how large enterprises manage their data, today announced that it has raised $45 million in funding from a group led by New Enterprise Associates.

The cash infusion comes a year after the same consortium invested $40 million in the startup. The funds that participated alongside NEA are Crosslink Capital, .406 Ventures and Sapphire Ventures, which is closely associated with enterprise software giant SAP SE.

Reltio sells a cloud-based platform that enables companies to bring together records from different systems in one place for analysis. It’s built on a homegrown graph database that can store both structured and unstructured data, along with information about how the items relate to another. Reltio also provides features for organizing these often disparate details into a uniform whole.

What stands out the most, however, is how the platform puts data to use once it’s properly organized. Reltio Cloud exposes information via application programming interfaces that enable companies to build corporate function-specific services for their employees.

The platform can run multiple services side-by-side. A firm might build an application to help its marketing personnel find behavior patterns in customer activity data, while using the same information to power an analytics service for the sales department. Reltio says that its platform lends itself to more specialized use cases too, such as finding cost-saving opportunities in a company’s supply chain.

Organizations can build various advanced features to ease the work of the employees using their custom applications. This is facilitated by a module called Reltio IQ, which is essentially a managed version of the popular Apache Spark data processing framework. It provides the ability to enrich business data with additional context and create algorithms that perform tasks such as recommending what leads a salesperson should approach next.

Reltio will use its newly raised capital to further broaden the platform’s feature set. In addition, the company plans to launch a new international expansion and put more resources into supporting existing customers. Reltio said its installed base includes two of the world’s top 10 tech firms and seven of the top 10 pharmaceutical companies, among many others.

Image: Reltio