UPDATED 12:13 EDT / AUGUST 30 2018

EMERGING TECH

Apple acquires AR hardware startup Akonia Holographics

Apple Inc. has quietly acquired a hardware startup called Akonia Holographics LLC that focused on developing components for augmented reality headsets.

The iPhone maker confirmed the deal after it came to light late Wednesday with the customary statement it provides to verify acquisitions. “Apple buys smaller companies from time to time, and we generally don’t discuss our purpose or plans,” the company told Reuters. There’s no information on exactly when it purchased Akonia or for how much.

According to one unnamed AR industry insider cited by Reuters, the startup became “very quiet” in the past six months, which suggests that the deal took place sometime earlier this year. Perhaps not coincidentally, Akonia divulged back in 2016 that it expects its technology to be ready for production by 2018.

The Longmont, Colorado-based startup’s flagship product is a specialized lens designed for use in the displays of augmented reality headsets. It’s a transparent layer of glass and proprietary “holographic photopolymers” developed from research that the Akonia team conducted during their time at Bell Labs. They launched the startup in 2012 with over 200 patents carried over from their previous projects to commercialize the technology.

Akonia’s website says that the lens is cheap to produce, thin and lightweight, traits with the potential to simplify the production of AR displays. The startup further claims that the technology checks these boxes while providing “ultra-clear, full-color visuals” with a large field of view. That’s significant because the bigger the wearer’s viewing area, the more immersive their AR experience becomes.

Apple’s acquisition of Akonia comes less than a year after Bloomberg reported that it could ship an AR headset as early as 2020. The startup’s technology might give the iPhone maker a needed edge over players such as Microsoft Corp. that are currently much further along their AR hardware roadmaps.

Akonia had raised $11.6 million in funding prior to the deal.

Image: Apple

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