Netlify Inc., a startup working to change how websites are built, today announced that it has reeled in a $30 million investment from an all-star lineup of investors.

Venture capital stalwart Kleiner Perkins led the round with participation from Andreessen Horowitz, Slack Technologies co-founder Stewart Butterfield, Yelp Inc. co-founder Jeremy Stoppelman and a number of other backers. The investment brings Netlify’s total raised to more than $44 million.

Three-year-old Netlify startup offers a cloud platform that aims to substitute the complex hodgepodge of technologies powering most websites today. A typical project requires developers to set up a content management system, a database to store the content, a web server platform such as Nginx to handle traffic and, in many cases, a long list of other components as well. Netlify hides the moving parts behind set of streamlined application programming interfaces.

The startup claims that approach reduces the process of bringing a new website online to just a few steps. Developers can connect the repository containing the code for a project to Netlify, define a deployment workflow and then quickly push the website to the startup’s distributed network of servers.

Netlify offers several options for customizing a deployment. The platform provides the ability to add outside services such as Stripe to a website, as well as implement custom features using Amazon Web Services Inc.’s Lambda “serverless computing” service. The latter integration allows developers to create workflows that perform actions in response to specific events, such as if a user navigates to a certain web page.

Netlify has built up a sizable following in the developer community. The startup boasts over 300,000 users and powers the websites of several leading open-source technologies, including Kubernetes. Other adopters include Verizon, Cisco Systems Inc. and Atlassian Corp. PLC to name a few. 

“The cloud made it faster, easier, and cheaper to provision servers, VMs, and containers,” Netlify founder and Chief Executive Officer Mathias Biilmann said in a statement. “But more devices always bring more complications. Our goal is to remove the requirement for those servers completely. We’re not trying to make managing infrastructure easy. We want to make it totally unnecessary.”

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