With the soon-to-be-released Chrome 71, Google LLC today said it will block every ad on a website that consistently shows malicious ads redirecting users to another page or performing some other nefarious action.

Such abusive ads are something Chrome users have had to put up, even though Google has tried in past iterations of Chrome to stop them. Users sometimes click on the “X” to try to close a page or click a deceptive play button, only to be taken to another page, where some abusive ads “phish” for personal information.

In a blog post, Google said it had tried to protect users against ads that were “designed to intentionally mislead and trick users,” but the protections weren’t good enough. “More than half of these abusive experiences are not blocked by our current set of protections, and nearly all involve harmful or misleading ads,” said Google.

So now Chrome 71 will block all ads appearing on sites that persistently show misleading ads. Website owners can use the “Abusive Experiences Report” to remove or correct the misleading ads. If they do that within 30 days, Google will not remove all ads on the site.

Google said there are only a “small number of sites” that show such ads in the first place, so users may not see much of a difference. That said, “small” on the internet doesn’t mean there aren’t a lot of shady websites out there. But if you’re visiting such sites on a regular basis, then your browsing experience might be safer starting in December.

Image: Thomas Cloer/Flickr