The analogy that “data is the new gold” is true in many respects. On site, data generated by a host of digital platforms is not valuable, and when it is stored and then backed up in multiple locations, it can create expensive problems for enterprises. Oftentimes called mass data fragmentation, and with the constant onslaught of data humans are generating, it gets worse every day. It’s not just a point of finding the data, it also must be accessed quickly to be efficient for businesses.

To help deal with this issue, Cohesity created DataPlatform, a cloud-native solution that integrates with AWS to consolidate a multitude of secondary data workloads into a simplified hybrid design.

“So we give [enterprises] … one-stop dashboard simplicity, and then on top of that, build a foundation for the Test/Dev organization analytics to do more with the data,” said Lynn Lucas (pictured), chief marketing officer of Cohesity Inc., “because it’s not enough to just bust those silos and bring the data into one place. We need to do something with that data.”

Lucas spoke with John Furrier (@furrier), co-host of theCUBE, SiliconANGLE Media’s mobile livestreaming studio, and guest host Lauren Cooney (@lcooney), founder and chief executive officer of Spark Labs Consulting LLC, during AWS re:Invent in Las Vegas. They discussed how Cohesity helps organizations manage and access their data, no matter where it resides. (* Disclosure below.)

Cohesity as the ‘smart phone’ of secondary backup

Lucas thinks of Cohesity’s data platform as the smartphone device of data management. In the not-so-distant past, people would carry, for example,  a flip phone, a GPS device, a music player, a camera, and maybe even a flashlight with them all the time. The smartphone changed the world by providing a single device that contained all of those devices. Then it changed again by giving us apps to do things like order food, rent a house, or hail a car.

“Cohesity’s data platform is that same vision. We’re going to create that unified operating environment, and then through APIs let companies build on it,” Lucas said. It’s crucial to have an API-first economy to effectively build for the future, she added.

During AWS re:Invent, Cohesity announced an extension of its partnership with Amazon. The three main things that Cohesity is providing for customers is, first, integration without agents to do backup of cloud-native AWS applications. Second, it is providing cold failover and failback to the Amazon Cloud and then back again for disaster recovery. Third, Cohesity now offers integration with AWS Snowball, as organizations are looking to get more of their data into the Amazon Cloud. Cohesity facilitates that, as well as provides the index that allows data to become searchable and usable for the longer term, she concluded.

Watch the complete video interview below, and be sure to check out more of SiliconANGLE’s and theCUBE’s coverage of AWS re:Invent. (* Disclosure: Cohesity Inc. sponsored this segment of theCUBE. Neither Cohesity nor other sponsors have editorial control over content on theCUBE or SiliconANGLE.

Photo: SiliconANGLE