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Datadog acquires application testing startup Madumbo to extend market reach
Datadog Inc., a major player in the crowded infrastructure monitoring market, today announced that it has acquired Paris-based startup Madumbo to move into the adjacent application testing segment.
The deal is Datadog’s third to date. It previously bought another French startup called Logmatic.io in 2017 that developed a service for analyzing machine-generated data from technology systems. Datadog continues to provide the Logmatic.io service as a standalone offering alongside its flagship monitoring platform, which is used by more than 7,000 enterprises to track the health of their infrastructure and applications.
The Madumbo acquisition is in many ways a natural extension of Datadog’s product strategy. The provider’s monitoring products are designed to help administrators troubleshoot performance hiccups and other technical issues, while the French startup’s namesake tool provides similar features for developers.
Madumbo consists of two main components. The first is a bot that can analyze a website or cloud application without human guidance to look for common types of errors, such as JavaScript elements that fail to load in the user’s browser. It displays issues in a dashboard that also shows the specific action which triggered each problem.
Madumbo’s other component is a tool for running custom tests that uses artificial intelligence under the hood. It’s essentially a sophisticated screen recorder that can watch a developer perform a series of actions in an application window, and then simulate the workflow on-demand as a way of uncovering potential errors. Companies can configure the tool to repeat a workflow automatically — say, filling a form — after every application change to make sure that updates don’t break anything.
The Madumbo team will move over to Datadog’s Paris engineering office as part of the acquisition. According to the monitoring provider, the deal will boost the development of yet-unspecified future products that it plans to announce later this year.
The financial terms of the transaction were not disclosed.
Image: Datadog
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