UPDATED 17:33 EDT / MARCH 20 2019

AI

Zoom zeros in on vision for a video-first communications culture

Flying through Chicago’s O’Hare airport, Zoom Video Communications Inc.’s chief information officer, Harry Moseley (pictured), had to conference into an important sales call fast. Any airport is usually the worst place to hold a conference call, but the technology behind Zoom’s video platform enables a whole different experience, he explained.

“I put the virtual background on my phone with the logo and shared the content off my device,” Moseley said. “The client called a halt to the meeting and said, ‘This is an amazing experience that we can’t get from all the technology investments that we’ve done in this space for our company.’ It doesn’t get any better than that.”

Moseley spoke with Lisa Martin (@LisaMartinTV) and Stu Miniman (@stu), co-hosts of theCUBE, SiliconANGLE Media’s mobile livestreaming studio, during the Enterprise Connect event in Kissimmee, Florida. They discussed Zoom’s platform enhancements, including a recent agreement to provide AI-based transcription and the company’s continued push toward a video-first culture (see the full interview with transcript here). (* Disclosure below.)

Adding AI-powered service

Zoom has built its business around enterprise communications, leveraging a cloud platform for video and audio conferencing, chat, and collaboration across multiple device environments. On Tuesday, the company announced that Otter.ai would make its AI-powered real-time transcription service available on the Zoom platform later this year.

The news offered one example of how Zoom has not been reluctant to reach out to other technology partners and move its platform further along for users.

“We are software engineers at our core,” Moseley said. “You take terrific software, you embed it in terrific hardware with terrific partners, and what happens is you get exceptional experiences. That’s what we want to deliver to people.”

Although Moseley’s airport call yielded a good outcome, Zoom must still deal with the challenge of companies that are more phone-oriented than video-first. It’s a cultural change the company feels it can encourage if it makes a compelling case that immersive content is what will enhance the enterprise communications experience.

“When you’re agnostic to the platform and it’s a consistent high-quality experience, you use it,” Moseley explained. “I don’t feel disconnected at all. Why? Because it’s immersive.”

Watch the complete video interview below, and be sure to check out more of SiliconANGLE’s and theCUBE’s coverage of the Enterprise Connect event. (* Disclosure: Five9 Inc. sponsored this segment of theCUBE. Neither Five9 nor other sponsors have editorial control over content on theCUBE or SiliconANGLE.)

Photo: SiliconANGLE

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