Analytics startup Yellowbrick Data Inc. today announced that it has raised $81 million in new funding, an investment representing its third capital raise since the start of 2018.

The round saw the participation of storied venture capital firm IVP, BMW AG and more than a half-dozen existing investors, including Google LLC’s GV. Yellowbrick’s total outside funding now stands at $173 million. That’s an impressive haul for a startup that launched its product less than two years ago and competes in a market filled with numerous better-established rivals.

Yellowbrick provides a data warehouse that enables enterprises to centrally analyze their business information. The startup sells the platform as part of a hyperconverged appliance that it specifically optimized to run its software. The system is about half the size of a standard data center server rack and keeps information on flash drives, allowing customers to store upwards of petabytes’ worth of records in a deployment.

Yellowbrick’s use of solid-state memory is also a boon when it comes to performance. The  startup claims that its data warehouse carries out analytics queries 10 to 140 times quicker than traditional data warehouses.

Companies can use the platform to process both historical information, such as customer purchase logs, and real-time data like the kind generated by industrial sensors. These two workload types have historically required separate systems to process, which complicates day-to-day maintenance. Centralizing everything in a single environment not only simplifies management but also makes it easier to combine historical and real-time data during analysis.

Yellowbrick’s feature set has helped it make significant inroads into the enterprise market. The startup claims that its data warehouse is used by by the world’s largest insurer, one of the top five credit card companies, a major U.S. carrier and other large organizations in additional segments. Yellowbrick said it will use the funding to continue expanding customer acquisition efforts.

Yellowbrick isn’t the only well-funded startup vying for a slice of the data warehouse market. Snowflake Computing Inc., another fast-rising contender, late last year raised a hefty $450 million round from a consortium that included Sequoia Capital, Redpoint Ventures and other prominent venture capital firms.

Image: Pete Ashton/Flickr