Israeli software-as-a-service customer collaboration startup Lightico Ltd. has raised $14.5 million in funding to accelerate product development and expand its global presence.

The funding round was led by Mangrove Capital Partners and included previous investors lool ventures and Crescendo.

Founded in 2014, Lightico provides customer experience software online focused on accelerating sales and service requests in call centers. The company’s cloud software allows customers to sign documents, complete forms, share documents and identification, see images and videos, and process payments digitally and securely all while on a call with a customer service representative.

Described its services as groundbreaking technology that replaces the clunky, costly and frustrating processes at the last mile of customer journeys, Lightico claims it delivers frictionless, real-time collaboration that streamlines company processes and improves customer experience.

Lighico is growing rapidly, having quadrupled its employee headcount and increased its revenue five times over in the last 12-months. The company claims to service millions of consumers through more than 250 of the world’s largest financial institutions, telcos and insurance companies with real-time customer collaboration technology. Some of its clients include Salesforce.com Inc., BT Group plc, GlaxoSmithKline plc and Avis Budget Group Inc.

“By simplifying regulated transactions between businesses and their customers, Lightico makes businesses more profitable, customers more loyal and agents more motivated,” sZviki Ben-Ishay, Lightico’s founder and chief executive officer, said in a statement.

Image: Lightico