Apple’s $95 million Android Wet Blanket
Apple just put up $95 million as a bond on their condition of a pre-trial injuction against Samsung (Google). Apple will do anything to stop the massive momentum of Google Android.
The case in U.S. District Court, Northern District of California, is Apple Inc v. Samsung Electronics Co Ltd et al, 12-00630.
As a condition of the injunction, Apple was ordered to post a bond of more than $95 million, to secure payment of damages sustained by Samsung should the injunction be deemed a wrongful decision later. The order shall become effective upon posting of the bond.
The U.S. courts granted Apple a a pre-trial injunction against the sale of Samsung Electronics’ Galaxy Nexus. This is part of their patent war in the heated mobile battlefield which is undergoing massive consolidation. More on that later on SiliconANGLE.com this week.
As SiliconANGLE reported Apple is scared of the big moves being made by Google and Android in particular. Apple, post Steve Jobs, will not let Google Android gain one inch. This pre-trial injunction is a clever move by Apple that stalls the amazing momentum that Android is experiencing.
According to Reuters story, Apple has made a clear showing that, in the absence of a preliminary injunction, it is likely to lose substantial market share in the smartphone market and to lose substantial downstream sales of future smartphone purchases and tag-along products,” Judge Koh said in Friday’s ruling.
Google at their recent developer conference in San Francisco put on quite the clinic in demonstrating their leadership in software for cloud and mobile.
Google is catching up to Apple in terms of functionality and they are moving faster than many (including me) expected. Google strategy is two fold: 1) copy Apple’s functionality as fast as they can, and 2) differentiate by integrating the user experience into Google’s products.
Google is changing the game by simplifying the application experience within applications. My take away from Google IO in SF is that Google is making the experience people-centric and integrating all aspects of the web, mobile, personal, and work experiences into one consumerized user experience.
No matter the outcome of the case against Samsung (Google Android) the $95 million serves at a “wet blanket” on the momentum of Samsung and Google Android.
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