Three emerging names in the big data space announced an alliance this week that will combine their respective software and services to create a new solution for analyzing customer data. These three companies are Pentaho, Semphonic and Infobright.

Pentaho makes BI solutions that analyze companies’ data, while Semphonic offers services and consulting to clients that are using these types of tools. Infobright in turn offers a relational, column-based database that’s built to deal with large amounts of machine data. The firms have partnered up to create a new delivery model that makes use of all these offerings.

Semphonic’s consumer tracking methods is applied to identify key trends and reactions, and that data is then migrated to a data warehouse built on top of built Infobright- and Pentaho’s software. The idea is that such a warehouse can be placed in multiple locations, allowing site managers and other decision makers on the field to make use of  customer data more directly.

Here’s Gary Angel’s take on the alliance.

This partnership provides a compelling combination of technology and techniques that span every aspect of gathering, storing, classifying and joining streams of multi-channel data together in a way that enables true customer analytics and customer-level marketing. Simply put, this partnership brings together everything organizations need to be able to understand their online channels better and act upon that knowledge,” Semphonic’s president said in a statement.

Making things more readily available to business users is a theme that Pentaho in particular has been sticking with for quite a while. With the launch of Business Analytics 4.5 back in late April the company added more visualized elements to its flagship solution’s UI, including new chart types, geo-mapping and “interactive visual analysis” among other things.