Cloud CRM provider Salesforce apparently didn’t bother to make a fuss over the acquisition of BlueTail, a small Israeli startup that was developing data mining technology.  AllThingsD’s Arik Hesseldahl deemed the deal an ‘acqhire’, because it seems that Salesforce was more interested in the talent than in the brand and assets.

BlueTail’s Alon Talmor was appointed to the role of chief data scientist for Data.com, and co-founder and CEO Koby Ben-Zvi now holds the title of  vice president for product strategy.   Co-founder Elad Tsur, Amir Cohen and Yaniv Zecharya have also joined Data.com.

“The giveaway clue was a batch of LinkedIn profiles belonging to former BlueTail employees who have since updated their information indicating that they now work for Salesforce.

Not much is known about BlueTail specifically, other than it was previously known as Mined Analytics and was founded in 2009.”

The BlueTail acquisition didn’t get too much coverage, but the  buyout of Buddy Media for $800 million in May certainly received a lot more attention.

And they’re not the only ones balling out on social enterprise buyouts.  Just a month after Salesforce acquired the social media marketing firm, we learned of Microsoft’s $1 billion investment in Yammer. The latter offers an enterprise social network that directly competes with Salesforce’s Chatter, with the buy representing Microsoft’s first entry into this highly competitive market.

Oracle is not too far behind either. The database giant, which is competing in a space with not only Salesforce but also SAP and Thismoment, said in June that it has acquired Collective Intelligence – a social media monitoring tool. Unlike Yammer it doesn’t provide employees with a better means of collaborating, but instead quantifies customers’ interaction with a certain brand. This allows marketers to gain an insight into consumer trends that they can use to beef up merchandising efforts and create more targeted advertisements.