Wikibon Analyst Jeff Kelly and SilinANGLE Executive in Residence Jeff Frick are back on TheCube to bring us the highlights of Splunk’s .conf2012 day 2 at the Cosmopolitan Hotel in Las Vegas, Nevada.

Frick noted that the biggest take away for him is the continual validation of the “land and expand” strategy, which makes it easy to get a lot of people to try a product, note its given value and then expand it.  He also notes that Splunk is a type service that started with a specific application that just keeps growing.

Kelly agrees with Frick and added that the fact that you can extend that technology to do other things just increases the amount of value you can get out of that investment, which is the core of big data.  He noted that rigid structures of data centers no longer work as clients are looking into more agile and flexible platforms.  He also noted that the agility of Splunk, as in allowing you not only to ask questions and get an answer, but also ask more questions, and the flexibility to explore down other paths depending on the answer you get, adds to the beauty of the service.

Frick went on to discuss the complexity of big data being analogous to our everyday lives, wherein whenever we read about something, we research about it until we’re so deep in information that we forget about what started the query in the first place.  He also noted what Senior System Architect Jason Crenshaw stated in an interview about not having the ability to follow the train of thought and to follow that query and to pass that query into somebody else and run analysis, by the time it comes back, you’ll lose that train of thought, you’re never going to actually have the opportunity to start that train of thought.

Kelly notes the important role Splunk is playing in big data, stating that some companies waste a lot of money storing huge amounts of data without even doing anything with it.  But services like Splunk help companies transform massive amounts of data into useful insight, aiding to the progress of the company.

And of course, the culture and community is a big factor in the success of Splunk, as the two Jeffs previously reported on the .conf2012 Day 1 recap.

To view the full Day 2 recap, see below or click here.