When we launched our DevOps vertical within the SiliconAngle network, we had no idea how dominant the mobile developer’s interests would become for our publication.  The mobile arena has opened up a whole new world for businesses, developers, publishers and advertisers alike, and as a result we’ve seen countless startups and existing firms launching tools and services that optimize mobile app development.

One company, Bizness Apps, recognizes the need for app makers to see a worthy return on investment for their mobile efforts, a space that, while wildly popular, is still a wild west for monetization.  A DIY platform powering 1% of all apps in Apple’s marketplace, Bizness Apps CEO Andrew Gazdecki feels that the end user (the consumer) should be the focal point for mobile apps, instilling a competitive advantage for the team behind the app.

In today’s CEO Series Gazdecki discusses the importance of the end user, the benefits of mobile OS fragmentation, and his secret weapon in the mobile space.

It seems everything’s become a Service these days. How has focusing on SMB’s helped you grow your mobile development company, and how extensively have you had to build Services around your white label program?

When I think of “service” inside a company I think of customer service. One of the main reasons why many technology companies tend to head in a service direction is to help add a competitive advantages to products and the organization as a whole.

At a certain point, technology products become similar, but customer service is always a way to have a competitive edge. This applies to our business and has been a huge factor in our success — we place a huge emphasis on customer service and take our customers success very seriously.

See the entire CEO Series with Kristen Nicole on Pinterest and Springpad!

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Are there any benefits to market fragmentation amongst mobile platforms?

For Bizness Apps specifically, I think it’s a huge competitive opportunity. It’s really tough to develop for multiple platforms and we embrace this challenge as a company. It allows us to develop the highest quality mobile experiences possible for our users.

Where will Facebook and Twitter’s platforms fit into the mobile ad arena, currently dominated by search platforms?

When you have hundreds of millions of users, I think it’s nearly impossible to fail at some sort of ad monetization strategy. My guess is they’ll both have really unique advertising propositions that will attract billions of dollars to their platforms.

What’s been your secret weapon in the mobile space, and what gives you confidence in the future?

I think our secret weapon has always been really listening to our customers. With each feature we design, we design it almost entirely based on customer feedback. We listen to what our customers need for their business and then proceed to develop it. This allows us to develop features & products that people actually want to use and will actually help them grow their small business.

ANDREW GAZDECKI

MOBILE OPTIMIZER

Most effective team motivation strategy?

Focusing on culture and giving each employee a career path.

Dream collaboration?

I’d wish to see Kobe Bryant and Lebron James play basketball one on one.

Words that changed your life?

“I never perfected an invention that I did not think about in terms of the service it might give others… I find out what the world needs, then I proceed to invent.”
– Thomas Edison