There’s plenty of buzz going on around the GE Pivotal investment.  And why wouldn’t there be?  When an Industrial giant shells out a huge chunk of money to a new company, that’s newsworthy.

Joining this week’s Live NewsDesk Show with Kristin Feledy is Wikibon Principal Research Contributor Jeff Kelly to give his Breaking Analysis on this game-changing investment.

Pivotal is the combination of EMC assets such as the Greenplum division and Pivotal labs, and other VMware products.  Pivotal was created as a separate entity and became its own independent company last April 1, throwing its coming out party when GE announced its $105 million investment.  The investment aims to make sense of all the Big Data accumulated by GE.  Also, there’s so much talk about the huge impact Pivotal is bringing in the Big Data scene as well as the Industrial Internet , but not many know the difference between the two.

“When you think about Big Data, I think probably the first thing that people think about is social media data and bringing in tweets and Facebook Likes and other things into the enterprise, pricing that data,  trying to understand your company, your brand, in some cases mobile related data that you’ll look into to manipulate and analyze to get a better view of the customer” Kelly stated.  “And those things are very important, but when you’re talking about Industrial Internet, this really refers to the massive amounts of machine generated data that’s coming off of industrial level equipment and other pieces of equipment that you might find for instance in IT datacenter.”

As for what this partnership means for the competition, Kelly states that the GE-Pivotal tandem poses a great challenge for smaller start-ups that don’t have access to resources or significant partnerships, but big players like IBM is in the position to compete.

For more of Kelly’s Breaking Analysis, checkout the NewsDesk video below.