SiliconAngle’s Jeff Frick caught up with Michael King, head of enterprise strategy at Appcelerator, to discuss the evolution of mobile and its impact on the way companies engage their users.

King is an analyst turned business leader who has been tracking the mobile market for a good number of years. He tells Frick that his work involves a lot of interaction with customers, and notes that a good portion of them tend to repeat the same mistakes. The executive says that CIOs often underestimate the value of a strong mobile strategy. As a result many of them approach BYOD as if it were another chore to cross off their list, when it is in fact a top business priority that concerns their organizations’ bottom line.

Another error that he encounters quite frequently is a reluctance to deliver compelling mobile experiences for employees. King explains that if workers can’t get a compelling experience from their IT department, they’ll start looking for it elsewhere. Third party apps introduce complexity and risk that enterprises should avoid. He adds that investing in the development of mobile applications is worthwhile because even the smallest project can help pave the way for more tangible returns.

“Look for these types of low hanging fruits that are gonna enable you to see that RoI quickly, because that enables you to invest in the infrastructure – whether it’s software, platforms, or training or application development resources – [and] to experiment with the things that won’t have a passive RoI,” King advises. He highlights that enterprises should leverage mobile to create new business opportunities rather than extend old ones.

King concludes the interview with a prediction: he expects mobile will continue to drive new capabilities and business processes in the coming years. He estimates that the unprecedented rate of innovation and the rise of connected devices in emerging markets will propel this trend.

For the full interview, check out the video below.