I cornered Doug Gourlay Senior Director of Product Marketing of Cisco’s Datacenter Business Unit, at the Infrastructure 2.0 event to answer my question about what he means when he says “The Modernization of the Datacenter”.

Question (John Furrier): What do you say to all the skeptics who say that you’re promoting the modernization of the datacenter because you’re in that business and that it really isn’t a problem? Is this just virtualization or is there another issue?

Answer (Doug Gourlay): It’s absolutely a systems approach. There are multiple factors. Lets take Moore’s law for instance which has proven true over the past 30 years. In datacenters you want it to last at least 10 -15 yrs. With 750x processor improvements under Moore’s law in the last 12 years yet cooling efficiencies has only grown 64x for IT assets – that is an 11 or 12x disparity. That’s why you see datacenters with racks designed to cool 4000 to 6000 watts. If I took a set of blades today I would need to cool it with only 30,000 watts. The reality is that we can draw more power then we can efficiently cool today. You either run out of space so — we made denser equipment; you ran out of cooling capacity — you bought more crack units; you ran out of power and the power company will NOT give you more. So when we talk about a modernization were talking about the underlying physical facilities that we built are being obsoleted almost every 5 yrs.

Question (John Furrier): It’s not just a Cisco issue it’s more of an environmental issue around the datacenter themselves ..the raw infrastructure the physical plant or whatever to equipment.

Answer (Doug Gourlay): That’s the biggest compelling event. how do i enable the IT infrastructure to make that facility infrastructure last longer.

[youtube=http://www.youtube.com/watch?v=TK7OZY-9Z78&hl=en&fs=1]

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