Whether the goal is to earn more revenue through advertising or find a more effective way to market mobile app, monetization and promotion strategies are an important step for brand advertisers to showcase their brands and engage with their audiences.

Zumobi, one of the leading mobile media company, has released a new white paper on successful app monetization and promotion strategies of top brands including NBC News and Popular Science.

The white paper, “App Promotion & Monetization Best Practices Playbook”, and series of best practices and findings based on leading brands such as NBC News, Popular Science, and The Week unveils some details on app monetization and promotion strategies of top brands.

According to the report, When it comes to marketing mobile phone apps, in-app advertising encourage more app downloads. There is a significant performance gap between apps that are promoted through email marketing (34 percent) versus ads run on other apps (82 percent) and within newsletters (41 percent).

The white paper revealed that app promo at top of Publisher’s homepage yielded higher number of downloads (70 percent), followed by advertisements run across the publisher’s app network (82 percent), newsletter app promotions yield 41 percent more app downloads and email blast for the app yields 34 percent more app downloads.

These strategies work because users are often interested in apps that are similar to content they are already using or if the app is on a user’s favorite website, they are more inclined to be interested in the app as well.

Many of Zumobi’s partners are well-known brands and using the company’s Zumobi Brand Integration (ZBi) advertising platform publishers drive significantly more downloads, user engagement, and revenue.

“As the first company to build native ads exclusively for the mobile platform, Zumobi has worked closely with publishers to sharpen app strategies, development and business models. Today, publishers have a handful of options to monetize their mobile apps like implementing our native ZBi advertising platform,” said Marla Schimke, VP of Marketing at Zumobi. “Our Playbook offers several effective ways that publishers can drive significantly more downloads, user engagement, and revenue. And, it’s based on the proven success we have achieved with our partners.”

Developing mobile app can be a very exciting and lucrative endeavor, but publishers need to seriously consider their approach to monetization. A recent survey from VisionMobile found that developing apps for iOS and Android are both profitable, pulling monthly app revenue of $5,200 and $4,700, respectively, while Android, iOS and HTML5 are the top three platforms chosen by developers.