Inform Technologies, a New York-based company providing semantic web solutions, has raised $4 million in a Series A round of funding. Led by previous backers Spark Capital, The Stephens Group and The Oklahoma Publishing Company, Inform Technologies has also brought on Tony Dunaif, former SVP at Internet Broadcasting, as the company’s new Chief Marketing Officer.

With funding comes the necessity to grow the brand and market its services. That’s precisely what Dunaif aims to do. He’s got over a decade of executive experience under his belt, having worked at Brightcove and spent several years at MTV Networks, reports TechCrunch.

Dunaif’s consumer-driven focus will help Inform Technologies seek out the clients and partners that will help to take the company in a practical and lucrative direction. Finding the best implemntations around semantic web technologies is still a massive undertaking that seems light years away from being fully worked out. As the social web continues to gain traction, the need to monetize these new standards has driven quite an economy around semantic search and web solutions.

Personalized data and search queries, on a consumer and business level, is central to the business plans of most semantic web companies currently working towards improving the overall system. Inform Technologies will be expanding on its automated content categorization and relevancy, for matching related items in a more contextual sense. Great for publishers and content providers, the type of feedback Inform offers could greatly enable a publishing platform to better engage consumers.

Tapping into the data being created around this new social media consumerism will be important for enhancing future standards and generating revenue around the new type of content-sharing and personalized web interfaces. MIT also noted of a new RIF standard this week, further indicating the current progress around automating data organization and retrieval for the purpose of a custom web.