Missed all the ads during the SuperBowl?  Twitter put together a nice list of ads that can be viewed and voted on for favorites in something Twitter calls #adscrimmage. The notion of voting on the #hashtag? Very Crowdchat like.

During the SuperBowl  the crowd roared more than 24.9 million times on Twitter.  These were tweets about the pregame, the game and the halftime show.  Hashtags were used in 57 percent of nationally-run Super Bowl ads, up from 50 percent in 2013 and setting a new record. Facebook was the social network most mentioned, though barely. It had only five mentions and just edged past Twitter with four.

Twitter will release detailed analysis of how the live television broadcast performed on Twitter through Nielsen Twitter TV Rating.  The data will be available beginning Monday at 1pm EST. This report includes data on the number of unique Twitter accounts that tweeted about the games (in the U.S.) and the live reach of the program (impressions).

Danny Sullivan of Marketingland.com has a great write up of the state of the digital strategies for the Superbowl here.

Here is the list of ads in running order with the social media execution listed next to it:

1. Bud Light: #UpForWhatever
2. Maserati
3. Doritos: #Doritos
4. Chevy: #SilveradoStrong
5. Need For Speed: #NFSMovie (and YouTube URL)
6. TurboTax
7. Bud Light: #UpForWhatever (Shazam)
8. Beats (URL, iTunes, Google Play, Windows Phone)
9. Red: #Connect4Red
10. Hyundai (Twitter, Facebook, YouTube & URL)
11. Cheerios
12. Squarespace
13. RadioShack (Twitter)
14. Chevy (URL)
15. GoDaddy: #LiveYourDream (and URL)
16. Bud Light (URL & Shazam)
17. TMobile: #nocontract (and Facebook, URL)
18. WeatherTech (URL)
19. Transformers
20. VW: #VW
21. Wonderful Pistachios (URL)
22. H&M: #BeckhamforHM (and URL)
23. The Amazing Spider-Man 2: #SpiderMan (and URL)
24. CarMax: #slowclap #slowbark
25. Geico
26. M&M
27. Coca-Cola: #AmericaIsBeautiful
28. Sonos: #sonos
29. Toyota (URL)
30. Subway (URL, Twitter & Facebook)
31. Jeep: #stayrestless (and URL)
32. Crackle/Seinfeld (URL)
33. Audi: #StayUncompromised
34. Intuit/GoldieBlox: #TeamSmallBiz
35. TMobile: #nocontract (and Facebook, URL)
36. Axe: #KissForPeace
37. Chobani: #HowMatters
38. Kia (URL)
39. Sprint: #framily (and URL)
40. Heinz: #ifyourehappy
41. Honda: #hugfest
42. Budweiser: #salute
43. Chrysler: #AmericansImport (and URL)
44. Coca-Cola: #AmericaIsBeautiful
45. Butterfinger: #cuptherapy
46. Microsoft: #empowering (and URL)
47. Hyundai: #NiceHashtag (and Twitter, Facebook, YouTube & URL)
48. Jaguar: #GoodToBeBad (and URL, Shazam)
49. Dannon
50. T-Mobile (URL)
51. SodaStream
52. Budweiser: #BestBuds
53. GoDaddy: #ItsGoTime
54. Doritos: #Doritos

The battle for the “social screen” is in full force.  The new generation of users are watching with their devices with their friends.   The marketingland.com article has more information and drills down on the digital execution of each ad.

Bottom line for advertising:  watching an event with a group of people is now extending into the “social virtual space.”  Every person under 30 who I interviewed told me that this is their preferred user experience.  Why?  They want to be connected to their friends and see what they are talking about in context to the event.

Connecting around media is the new user experience.