Viral Videos are all the rage these days. I’ve been tracking a few big viral videos recently. Last week, the big Old Spice video series took the world by storm. EMC and Storwize have been having huge success with their awareness viral video campaigns.

If there are any question as to who viral videos reach with campaigns like EMC and Storwize, metrics show that advertisers like Storwize and EMC are hitting a heavy Male audience 35-44 and 45-55 – there are some teens and others non targets, but they reflect the active online nature of that audience on some of the sites where viral video campaigns end up going viral.

If there is any question as to “why would tech companies do broad reach viral videos?” the answer is why not? The IT Tech audience is online like everyone else; maybe more so. In fact, many IT B2B players have tried without success in the viral video market in the past, but with social media maturing viral videos are becoming the new advertising vehicle for online communities.

Successful Viral Video Case Study – EMC and Storwize

Here are two examples of two technology brands doing viral videos. The big brand – EMC and the little brand – Storwize. The campaigns are strikingly similar in success but with different metrics. EMC, the bigger brand, has reached a bigger audience and has a bigger budget. Storwize, the smaller brand, reached a big but more narrow of an audience.

Both companies have executed very successful campaigns. EMC has two videos out for just about 10 days now; Storwize has one video out for the same and a new one today. The bigger the brand the bigger the results have to be. It’s not the pure numbers per se, it’s the number of actual target audience sees it. Either way both EMC and Storwize have a success on their hands.

EMC Video 1: 1.1m views
EMC Video 2: >2m views
Storwize Video1: >20k views
Storwize Video 2: released today

StorWize Campaign

Here is a lower budget but funny goof on IT guys and storage in particular from Storwize.

Storwize Viral Video Campaign Teaser Video 1 – Storage Out Of Control

Storwize on low budget reached over ~20k people on the web over a week. Very strong for viral teaser to a narrow target audience.

Storwize Viral Video Campaign Video 2 – How to Tell Your Boss You’re Saving Him Money

Catch this fun video and see the easiest way to tell your boss you’re saving him money! Very good in terms of content on a low budget. This builds on the first teaser video building out the character of the “big fat IT guy”.

This one builds on the theme and brings in “inside baseball” humor the dialog and goofs on the boss. For storage audience it’s funny. Is it mainstream? Not like Old Spice. Does it work in Storwize segment? Absolutely.

EMC Viral Video Campaign – 20% Guarantee

EMC Viral Video 1: Setup Video – Golf Theme

PGA pro Billy Andrade competes in a Pebble Pro-Am against amateur Bill Scannell – but check out what the EMC 20% Guarantee does for Bill?

In the first video designed to activate the core audience is centered on golf – the theme for key EMC stakeholders (partners, customers, and employees). First video is the setup to the ongoing campaign.

EMC unlike Storwize hired an agency Sharethrough to produce and distribute their video. The results have been great for EMC. EMC reached millions of video viewers across the web. Great success story for new ways to promote brands.

EMC Viral Video 2: Speeding Ticket – With Erik Estrada

Boss Monster