It’s been a historic week for the analytics market,  with Hortonworks Inc. bagging $50 million in equity from Hewlett-Packard Co. as part of a broad strategic alliance that will focus on integrating the startup’s version of Hadoop with the HP HAVEn analytics suite.   The move comes hot on the heels of Google’s venture capital arm pouring $80 million into rival MapR Technologies Inc. and four months after Cloudera Inc., another distributor of the batch processing platform, netted a massive $740 from Intel.

That means all three of the top Hadoop distributors now have prominent industry backers, which speaks to how far the project has come from its humble beginnings as an internal project at Yahoo and underscores the consensus that analytics phenomenon is here to stay. But while the most recent funding is certainly a positive indicator for the market as a whole, it raises concerns over the future of open-source community favorite Hortonworks, which  is now neck-deep in a partnership with an incumbent  vendor that naturally puts its own  interests above that of the ecosystem.

HP isn’t the only big-name industry player to have invested in Hadoop this week. Teradata Corp. upped the ante with not one but two strategic acquisitions: Revelytix Inc., which develops solutions for integrating information inside the framework and structured query specialist Hadapt Inc.. The data warehousing giant hopes that the deal will help improve its position against historical rivals such as IBM and SAP, while are also doubling down on functionality, as well as newer threats like HP Vertica.

Over in the startup scene, Zettaset Inc. announced that it’s making the individual encryption, high-availability and role-based access control capabilities of its flagship Orchestrator management solution for Hadoop available as standalone modules. The decision comes as distributors such as the freshly funded Hortonworks work to integrate similar features  directly into their platforms, which is presumably making organizations less willing to buy into a full-fledged data protection and security product from another vendor and shoulder the added complexity that comes with that. Zettaset now faces  tough choices on how to move ahead.

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