Christy Wyatt – President and CEO, Good Technology Inc

Good Technology Inc. became the latest enterprise software vendor to jump into the cloud fray on Monday after unveiling two new managed solutions that attempt to put a fresh spin on mobile work amid rapidly increasing competition from an expanding pool of rivals. The launch comes hot on the heel of the company raising $80 million in funding ahead of a planned public offering filed back in the spring and valued at just $20 million more than its latest round.

Originally a part of Motorla Inc. and now a private firm, Good Data offers an enterprise mobility management (EMM) platform that serves a sizable percentage of the Fortune 100 and more than 5,000 other organizations worldwide, making it a front runner in what is emerging as a highly lucrative market. The company now hopes to extend that dominance to the other side of the revenue pie-chart – the front-end – with a new product that aims to provide a centralized hub with everything that mobile workers need to stay productive.

Available both on-premise and as a cloud service, Good Work combines collaboration functionality with an email, contacts, calendar and document management bundle into a single environment that natively hooks up to its EMM platform. That not only allows organizations to maintain a consistent level of control over what users are sharing with who but also makes it possible to provide custom features such as personalized alerts leveraging the back-end analytics capabilities.

Good Work also comes integrated with the company’s messaging solution as well as with competing Microsoft Lync software for employees who are already using that tool for communications. That third-party support is extended to Salesforce.com Inc’s hosted customer relationship management platform and Chatter enterprise social network through the new Good Mobile Productivity Suite, a complementary cloud service announced in conjuction with the launch of the collaboration hub.

Besides allowing users to pull quotes, reports and other customer data from Salesforce.com, the package also includes a digital signing tool and a word processor that Good says provides full editing capabilities for Office documents and PDFs. It also allows users to open email attachments, links sent through instant messaging and SharePoint documents without having to worry about opening a door to hackers, according to the company.

The Work app is available immediately for on-premise Good Enterprise Mobility Management deployments, with the cloud edition set to release by the end of the month. The Secure Mobile Productivity Suite, meanwhile, is available for $10 per user per month for the rest of the year, after which customers will have to pay an extra $2 per seat.

Image via Good Technology