Google Cloud Platform Event

If you’re interested how Google’s Cloud Platform can help app developers build better apps in a short period of time, be sure to tune in today for our live coverage of this year’s Google Cloud Platform Live Event.

WATCH LIVE HERE!

SiliconANGLE’s roving news desk, theCUBE, will be on the West Coast for Google’s cloud event, interviewing industry executives, analysts and thought leaders regarding the search giant’s entry into the cloud services market. Watch the show live, here.

Here’s a quick user’s guide to the Google Cloud Platform show:

For attendees

The event offers various tracks catering to developer interests, such as building a best in-class Cloud Platform application. Track 1 includes sessions for designing, building, deploying, operating, optimizing and analyzing applications, while Track 2 includes The revolution in cloud computing, Cloud powering your mobile development, Privacy & security in Google Cloud Platform, and Runtime Insights.

Attendees will get to hear the latest developments from Google executives including Senior Vice President Urs Hölzle, Vice Presidents Eric Brewer and Joerg Heilig, Director Greg DeMichillie, Software Engineer Paul Newson, Product Manager Rae Wang, Group Product Manager Brad Abrams, and Developer Advocate Francesc Campoy Flores.

What to expect

Google’s entry into the cloud services market represents the two worlds of private and public cloud coming together. Google delivers a new paradigm for public cloud offerings, challenging traditional methods from the industry’s most recognizable stalwarts, from IBM to EMC. Where the public cloud providers like Google and Amazon.com Inc. believe that very few companies will own their own datacenters in the future, the current enterprise providers are telling customers that this tactic is a no-no, insisting that there’s little consistency or control in a public cloud experience.

As Google appeals to developers at today’s event, the company is looking for the most effective entry point into the enterprise. theCUBE wants to understand Google’s philosophy for the cloud, and how Google will be different from its biggest public cloud rival, Amazon.

So far Google has a solid story for mobile, according to Wikibon.org CEO and Chief Analyst Dave Vellante, partnering with key players like VMware Inc. to drive solutions. This alone is quite different from Amazon or Microsoft in terms of pushing products out to the enterprise ecosystem. The question is, how will Google drive value from its approach to the cloud business?

Join the conversation

theCUBE, SiliconANGLE’s premiere video production, will be at the Google Cloud Platform Live event with hosts SiliconANGLE CEO and founder John Furrier and Wikibon’s Dave Vellante.

Watch interviews with Google executives live at SiliconANGLE.tv or on-demand via SiliconANGLE’s YouTube channel. You can also get the latest buzz and send questions to guests by following the hosts on Twitter – @furrier and @dvellante.

photo credit: Nakeva via photopin cc