Sr. VP of Marketing & Product Management At EMC Sam Grocott In theCUBE

While many organizations now look at Hadoop as an essential part of storage solutions, they are not adequately extracting the intelligence from the open-source tool for storing and processing large data-sets, according to Sam Grocott, Senior Vice President of Marketing & Product Management, ETD, EMC.

“The market is missing the post integration of how to use the tools and maximize return,” Grocott said during a recent interview on theCUBE with host Dave Vellante at Big Data NYC 2014. Companies must “set it up, install it, and then extract value out of Hadoop,” Grocott explained.

The amount of data under Hadoop will continue to grow. And as one of the biggest shifts going on in the storage industry today, according to Grocott, thought leadership around Hadoop will also grow and appointed specialists will weigh in on how to deploy and get the most value out of the intelligence.

From EMC’s standpoint, it wants to offer the best scale out and deliver exactly want the customer wants. It is also focused on helping CIOs find value out of the technology. “EMC has a need to move from product to solution-based selling,” said Aidan O’Brien, GM, EMC Big Data Solutions during theCUBE interview. “We work with CIOs to help them use analytics and reduce unplanned downtime for mission critical applications …”

Focused on enterprise-class storage, EMC’s data lakes allow for the use of all applications beyond Hadoop. So instead of sitting in a rigid silo, the data lakes become horizontal transports, resulting in a more dynamic solution.

Watch the full interview below. You can catch up on archived interviews on SiliconANGLE’s YouTube Channel here.