The growing amount of corporate data moving outside the firewall to the cloud is making it more difficult than ever for CIOs to defend against security leaks, a challenge that Veradocs Inc. has taken upon itself to address once and for all. The startup exited stealth on Tuesday with $14 million in funding to bring its unique approach to information governance into the enterprise mainstream.

Veradocs is the brainchild of industry veterans Arora and Prakash Linga, who previously established another data management provider called RAPsphere Inc. that specialized in protecting company information on mobile devices. It was sold to user virtualization provider AppSense Inc. in 2012. Their newest venture shifts the focus from the end-point to the data itself with a cloud-based service that makes it possible for admins to attach access controls to documents and images that follow files beyond the four walls of an organization.

Veradocs has not divulged how it manages to do that, but there’s a good chance the startup is using something similar to the tagging system implemented by Bitglass Inc., a fellow cloud access specialist that exited stealth just a few months ago. The firm’s rival service applies a cryptographic watermark to outbound data flowing through its proxy that provides a means for organizations to track where a particular file resides and control how it’s used, even deleting it if it necessary.

That’s the exact same value proposition Veradocs is touting with its system, except that the technology is only set to become available next year whereas Bitglass is already taking orders. It’s not clear how the startup plans to differentiate from its slightly older and better funded competitor, although some of the biggest names in the venture capital community seem to be confident in its ability to do.

The $14 million investment in Veradocs was led by Battery Ventures, which has previously backed the likes of Groupon Inc. and ExactTarget Inc., the cloud-based marketing specialist that sold to Salesforce.com Inc. for $2.5 billion last year. The funding also included contributions from Amplify Partners and a group of unnamed “industry-leading” angel investors. In conjunction, Veradocs revealed that it has hired former Box Inc. enterprise marketing boss Robin Daniels to lead its sales efforts, a valuable addition to the ranks that provides another vote of confidence in the startup’s technology.