First Apple/IBM mobile apps illustrate alliance’s enterprise focus
Barely five months after first revealing an alliance to target mobile workers in vertical markets, IBM and Apple are rolling out the first ten of the more than 100 planned applications that the partnership is set to produce. The short time between the announcement of their landmark partnership and delivery of products shows the urgency with which IBM is shifting its business model in an effort to offset declining revenue across the legacy business lines that make up 75 percent of its revenues.
IBM clearly isn’t targeting the Angry Birds set with the initial apps, which are heavy on enterprise features. They come in six categories, starting with travel and transportation. One is an expense management system customized for the analytic needs of airlines, such as understanding how flight plans affect fuel requirements. It also has a recommendation engine that allows attendants to offer passengers special offers and luggage information while in the air.
The company is also introducing an equivalent service for bankers that provides access to client profiles along with a collection of analytic functions that make it easier to turn that data into tailored guidance, which is especially useful when handling smaller accounts. A more advanced version of the financial package is Trusted Advice, which has forecasting capabilities and a modeling engine to test predictions.
Customers in the insurance industry can get an app that’s customized for risk management, and law enforcement officials can now assess risk in their own fields thanks to what is arguably the most significant addition to IBM’s mobile portfolio: a crime monitoring service that aggregates real-time information on maps and video feeds of incident locations, victim status and other vital metrics.
That’s one of the two government-specific solutions included in the first batch. The other is Case Advice, a prioritization tool that Big Blue says balances assignments among staffers based on real-time changes and risk. The two are joined by another pair of apps for the retail sectors designed to help store manage handle inventory more efficiently leveraging a combination of location and inventory tracking features.
Rounding out the roster is a service for the telecommunications industry that allows support representatives to make use of iOS features such as FaceTime to provide a better customer experience, a notorious pain point with mobile carriers. All ten apps are naturally exclusive for Apple’s platform as are the the 90-plus others due in the pipe, whichIBM arch-rival SAP is exploiting to develop its own set of industry-specific solutions for Android in collaboration with Samsung.
Since you’re here …
… We’d like to tell you about our mission and how you can help us fulfill it. SiliconANGLE Media Inc.’s business model is based on the intrinsic value of the content, not advertising. Unlike many online publications, we don’t have a paywall or run banner advertising, because we want to keep our journalism open, without influence or the need to chase traffic.The journalism, reporting and commentary on SiliconANGLE — along with live, unscripted video from our Silicon Valley studio and globe-trotting video teams at theCUBE — take a lot of hard work, time and money. Keeping the quality high requires the support of sponsors who are aligned with our vision of ad-free journalism content.
If you like the reporting, video interviews and other ad-free content here, please take a moment to check out a sample of the video content supported by our sponsors, tweet your support, and keep coming back to SiliconANGLE.