Search 2.0 is about Discovery; Conversation Spaces, Not Name Spaces
The Web, they say, is leaving the era of search and entering one of discovery….Discovery is when something wonderful that you didn’t know existed, or didn’t know how to ask for, finds you……
But there is no go-to discovery engine – yet. Building a personalized discovery mechanism will mean tapping into all the manners of expression, categorization, and opinions that exist on the Web today. It’s no easy feat, but if a company can pull it off and make the formula portable so it works on your mobile phone – well, such a tool could change not just marketing, but all of commerce.
Entrepreneurs are developing tons these days and they are aggregating as much content as possible. Here we think about the discovery piece all the time. With RSS, Twitter, Facebook, mashups, and new open communities, a new kind of ‘engine’ will emerge and it will be the new ‘Pagerank’. It will look at conversation spaces (streams) not just namespaces…
New models are emerging. We are promoting one here at SiliconAngle.com and SiliconAngle Labs. This new model will promote an ‘open discovery’ network’.
You will see more about Open Discovery. RSS based media must be totally open and built for high velocity *and* targeted distribution. I watch Google and it is clear that they get this notion of new search.
The question is "can they get there with such a dependency on search???" Will Google open up it’s search data to developers? I mean really be open? If not others will.
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