LinkedIn Corporation has today launched Elevate, a new app that encourages employees to share content from the companies they work for.

Available on both iOS and Android, along with a desktop version, the app lets businesses share content with their employees, who, in theory, will be encouraged to share said content with their networks.

The general idea is that by getting employees to share employers content, that content will be more engaging and read as it comes with a personal recommendation from the individual.

“Relatively few companies recognize that when they empower their employees to be social professionals, they not only change the trajectory of their employees’ careers, they change the trajectory of their businesses as well” LinkIn’s Will Sun said in a post to the LinkedIn blog.

LinkedIn Elevate is said to combine algorithmic recommendations from LinkedIn Pulse and Newsle, and human curation, to equip employees with a ready stream of relevant content they can share.

The app allows employees to share content not only on LinkedIn, but Twitter as well, and offers employees analytics that show how many times content they’ve shared has been liked, commented on, and reshared, and how many people it reached.

Companies naturally are offered  the same data, along with what LinkedIn refers to as “numerous micro-conversions” that include like job views and Company Page followers, as well as results that impact the bottom-line – like hires, leads, and sales.

According to LinkedIn, companies including Adobe, Quintiles and Unilever piloted the app during the first quarter of 2015, and it was found that using Elevate employees shared six times more often than in the months leading up to the pilot. As a follow on to that, participating companies in the pilot received  four times more profile views and made two times more connections than previously.

LinkedIn has made serious forays into the content space over the last couple of years, and if you’ve not visited the site recently, it offers something similar to a Facebook stream of content complete with shares, although it’s naturally a more businesses oriented service. This app adds to the mix, and certainly can only help in LinkedIn’s pursuit of creating an ecosystem of content and content sharing.

Surprisingly despite the public launch, Elevate is not in open release today and is available by invitation only. The app will be broadly available sometime in the third quarter of 2015.