NEWS
NEWS
NEWS
Photo app maker VSCO raises $30 million Series B
Photo app and photo plugin software maker Visual Supply Co. (VSCO) has raised $30 million Series B in a round led by Glynn Capital Management that included existing investors Accel Partners and Goldcrest Investments.
Founded in 2011, VSCO makes the popular VSCO Cam, described as a “fancy photo app” that has been in the top 20 camera apps on both Apple’s App Store and Google Play since launching on both in 2013.
The app, claimed to be “the premier way to shoot, edit and share your photographs” is said to have 20 million users, and users are able to post their pictures to both VSCO as well as Instagram.
With Instagram uploads users are given the option of tagging their photos with #VSCO, a tag that is reported to be more popular on the Facebook owned photo sharing service than Nike, Disney, and Starbucks.
For photos uploaded to VSCO, the best images are hand-curated and appear on the “VSCO Grid,” which the company describes as being a “showcase of exceptional images from around the globe.” 300 to 400 images a day are showcased on its website and mobile app.
Interestingly for a photo app, VSCO Cam sports a freemium model, with a shop allowing users to purchase additional features such as filters and similar photography tools.
On the software side, VSCO offers photo editing tools that integrate with Adobe Lightroom, including the $119 VSCO Film product line with allows users to give images an analog, old school feel.
“There’s just a massive flight to quality that’s happening on the Internet and the mobile phone now,” said Ryan Sweeney, a partner at Accel told Bloomberg. “The community is awesome, it’s authentic.”
Although many would have never of heard of it before (including the author of this post) a glance around the internet would support the notion that does deliver on its promises, with a 4.3 star rating on a Google play out of some 250,000 reviews.
The new round follows a Series A round of $40 million in May 2014.
It’s not clear from reports if VSCO has any specific ideas in mind for the new round, aside from naturally growing the company.
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