Facebook is continuing on its campaign to bring more video content to your News Feed whether you like it or not, and now reports have surfaced that the social network may be working with record labels to bring official music videos to the service.

According to reports from Music Ally, Facebook is supposedly working with record labels to build a music streaming service for its site, and it would use officially licensed music videos as a stepping stone into a monetized music playing system.

“It’s a mass land grab,” a source told Music Ally. “Facebook going into the video space was always going to be an enormous, ambitious land grab and no doubt something they’ve been planning for some time as the potential income from ad revenue will be incredible”

“On Facebook’s move into monetised video, all of us could see it coming for months,” said another source. “We have all been really utilising it in internal testing. It is way, way ahead of YouTube.”

Facebook doesn’t want to compete with Apple

Facebook has since denied those rumors, saying that it has “no plans to go into music streaming,” and one source close to the company told The Verge that Facebook does not want to compete with Apple for music streaming superiority. Lately, it seems that it would rather compete with YouTube and Vimeo instead.

However, the social network is reported to still be working with record labels on “something unique,” and even if Facebook is not getting into the music streaming business, there is a strong chance that the unique project it is working on is video related.

Speaking during a community Q&A session in November 2014, Facebook CEO Mark Zuckerberg said that he believed that within the next five years, Facebook would be “mostly video,” and Facebook has continued to add features that are pushing it further in that direction over the last few months. That includes better analytics that measure how users watch videos, as well as experiments in ad supported premium video content to compete with YouTube.

Photo by Robert Scoble